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Car Dealer Dubai

Grow with Reef Cars


Established in 2020, and relaunched in 2020 Reef Cars has become the UAE’s fastest-growing online car market for buyers and sellers across the emirates and biggest generator of export demand for the region.

Being the only independently owned marketplace in the UAE, and solely focused on cars, Reef Cars is in a unique position to be transparent, and share data and valuable insights with the industry because Reef Cars does not sell its own products that compete with dealers or have to satisfy contradicted interests. 

With more than 470 showrooms active on the web and mobile apps, Reef Cars is, without a doubt, the market leader, with unparalleled reach within the export market.

Reef Cars attracts over three million searches a month, enabling access to real-time data from real buyers and sellers, combined with cutting-edge technology, and strong dealer partnerships putting Reef Cars in a leading position to transform the market. 


We are partner, not compete, with automotive dealers

Customer success is our success, 

Innovate to solve problems and create value

We bring groundbreaking world-class affordable tech solutions to the UAE

Share data and best practices

Be inclusive, not exclusive

Be passionate and focused

Laser-like focused on transforming the auto industry

Contact Us Today

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